eCommerce photography is becoming more challenging every day. Ecommerce retailers are experimenting with new aspects to be more productive. As this sector is rapidly expanding, it has become more default in getting the similar engagement that one may get previously. That’s why all the companies emphasize achieving a perfect-looking eCommerce product photo.
However, eCommerce product photography requires in-depth products and the current market situation. As a photographer or eCommerce retailer, you must adapt to the current market condition to increase the acceptance of the products. Considering these things, only expert photographers tend to provide this service. That’s why I have talked with professional photographers in this realm.
They have suggested some innovations that may alter this particular genre of photography. Read this article to keep pace with this fast-moving world by enriching your skill.
Best eCommerce photography practices in 2022
Ecommerce businesses have come a long way. Photography related to eCommerce products is also flourishing. Moreover, professional eCommerce photographers are experimenting with new ideas to make photos attractive. Here I have listed nine innovative photography ideas that you may use to improve your skill in this sector. Check out the following product photography tips to shoot like a professional photographer.
Play with product colors
An eCommerce photographer has to execute the details in the picture. And if the product is available in different colors, you must display all the product colors on your site. In this way, a customer will get more options to choose a suitable one. However, as a photographer, you have to adjust the setting, background, and lighting to create a consistent-looking catalog.
Experiment with different angles and perspectives
Don’t stick with the traditional type of product photo shooting ideas. Try to be more productive with the camera angle to create a different vibe about the product. Also, don’t be afraid of taking close-ups. It helps in getting a more detailed photograph. And, you must know that customers always want to see a compact picture containing most of the details of the accurate picture.
Take product-centered pictures
The purpose of product photography is to get an eye-catching picture. Every eCommerce site has specific rules in the product uploading process. Likewise, Shopify product photography is necessary for creating compatible pictures for this site. However, a product-centered picture is always getting prime importance. A flawless and conceptual picture will provide the desired output from the business.
Maintain a consistent product image size
I have already mentioned that different eCommerce sites possess different rules in the product showcasing process. However, when you upload several pictures on a site, you must maintain a consistent image size. It is necessary to show professionalism in the product displaying method. In the long run, these little things will help in increasing the brand’s credibility.
Choose a suitable set of equipment.
Picking a perfect set of equipment is an integral part of eCommerce photography. At first, you have to understand your product and then make a plan. Now choose the instruments according to the product type and how you want to portray them. I have listed some essential equipment you must need for product photography.
- Cameras: As a professional eCommerce photographer, you have two high-performance cameras. The mobile camera has also done exceptionally well in the product photography arena.
- Lenses: Choose the lenses proficiently. For product photography, macro lenses play a vital role.
- Tripods: Tripods are necessary to avoid shaking. It helps in getting a steady-looking picture.
- Remote Shutter Release: A remote shutter release helps in preventing shaking due to button pressing.
- Flashlights: As a professional product photographer, you have the learn the uses of natural light. In some cases, the flashlight is also necessary for a detailed picture.
- Monitors: Monitors help in understating color balance and sharpness accurately.
Moreover, you should prepare a reflector, batteries, external hard drives, camera, and lens cleaning kit before starting the photoshoot session.
Take advantage of different props.
Think out of the box to attract your clients. Try to apply different props to create a story with the product. Thus, it will provide better perceptions to customers. And, there will be more chance of greeting sales of that product.
Use white background
The white background is essential in highlighting the product in the picture. Also, it helps to avoid the tedious environment while binding complete focus on the product. A white background will not cost you much, but it will help you achieve the goal.
Take lifestyle shots
Lifestyle shots will create authenticity about your products. A shirt on a model looks better than lying on a flat surface. That’s why companies are investing in advertising their products. So, don’t hesitate to take natural lifestyle pictures for your eCommerce business.
360-degree photos can be the trump-card
360-degree photos provide the customer with a more detailed look. Nowadays, online retailers are rushing to the 360-degree photo editing service. Companies are using this type of product photography to boost their sales quickly. However, creating 3D pictures requires a lot of expertise in this field. Practice more and more to get perfection in the picture.
Ecommerce Product Photo Editing
Ecommerce product photo editing is the next big thing in eCommerce photography. Product photo editing services are necessary to fix all the issues that can ruin the concept of the picture. A photographer alone can not provide compatible pictures for the eCommerce sites. The photographer offers a raw picture, and the editor makes it eye-catching. Here I have categorized the most used eCommerce photo editing services.
- Ecommerce photo background removal service
- Ecommerce photo shadow adding
- Ecommerce photo color correction
- Ecommerce product photo retouching service
- Advance image manipulation
- Ghost mannequin effect
Why Do You Need To Hire An eCommerce Product Photographer?
The eCommerce business is becoming more competitive day by day. The business holders are implementing new methods to attract customers to their site. Moreover, they create implicit digital marketing strategies using high-quality product photos and videos. In this way, product photography has developed as a separate branch of photography. That’s why an online retailer is hiring a professional eCommerce product photographer.
An expert eCommerce product photographer understands the market condition and the customers’ tastes. He creates an exclusive story-oriented picture that provides an attractive look to the product. Consequently, customers get attracted to the product and intend to buy it. So, you need a professional photographer to convert the viewers into purchasers.
Final Thoughts
Photography is an art craft. However, the product photography is the most vital part of an eCommerce business. Product photos are the representatives of a company on an online site. The importance of an eye-catching picture is increasing every day. Also, a product photo act as a medium of sales generation. That’s why eCommerce photoshoot requires some extra caution than other types of photography.
Again, practice is the thing that will make you perfect in a job. So, practice more to get sturdy control over what you are doing. Hopefully, you will get the desired result in a quick time.
